Lori Senecal is a commendable leader in the business sector. She has shown outstanding leadership in the digital and creative marketing industries. Currently, she serves in the position of a Chief Executive Officer (CEO) of Crispin Porter & Bogusky, LLC. Being at that level in a global company comes with many responsibilities. She is accountable to oversee the business growth as a whole and coordinate the management system of the company, which presently has 9 international offices. Lori’s experience in such senior positions has made her a lot more diligent in her work and has received enormous success.
According to Adage, her career was moulded when she worked with a lot of leading industries in the market. Lori’s journey to success began at McCann-Erickson Worldwide Incorporation which is among the few units of Interpublic Group of Companies. She was among the inventors of TAG ideation in the company, which encompasses directing marketing to the youths. Owing to her success in the business, she was able to move to the position of Chief Information Officer in the company. Her flourishing career made a huge step when Lori Senecal was eventually appointed the president of McCann. Two years later, Lori went a step ahead to lead the Kirshenbaum Bond Senecal (KBS) Partners where she became the CEO and the president. Visit Crunchbase for more details.
During her time at KBS, Lori implemented strategic and unique human resource techniques that made the company be top notch in its field. She was able to attract large corporations such as American Express, Victoria Secret, and BMW. Her driving force solely depended on women mentors who had a score card in the corporate world. She works unerringly to be an example to other younger women willing to join the corporate scene. In accordance with her mentorship intentions, she has participated in the 3% conference (https://www.youtube.com/watch?v=NjY-yKuLlcw). The primary aim of the conference is to move the number of women in the corporate leadership positions from the current 3% to 11 %.
During the conference, she explains the strides they have made in accomplishing the goal. Visit GCReport for more details.
Furthermore, Ms. Lori’s efforts have been appreciated by various awards such as the Quantum Leap Award for Leadership and Innovation. In 2014, Ad Age mentioned her name among ‘Women to Watch’ in the corporate world. Indeed, her dedication, productivity, and hard work make Lori one of the most powerful women to watch in the near future.