Brazil is coming out of a three-year recession that hurt the country’s economy. Brazil is the largest country in Latin America, but the country lacks the leadership to move from the undeveloped nation’s category to the developed nation’s category.
But Brazilian banks are not undeveloped thanks to a group of banking executives that know how to make money when the country’s economy is growing, and when the country is in a recession. Luiz Carlos Trabuco is one of the Brazilian Bankers who knows what it takes to protect bank assets and to expand bank services when times get tough.
The Luiz Carlos Trabuco Story is unusual because Luiz didn’t want to be a banker. Trabuco comes from the small city of Marilla in the state of Sao Paulo. Mr. Trabuco wasn’t poor, but he wasn’t rich when he decided to study philosophy at the University of Sao Paulo in the 1960s. And when he decided to do graduate psychology work to earn a Master’s degree, he didn’t know his future would be set in stone after earning that degree. Trabuco had teaching on his mind while he was in school, but then he changed his mind. He applied for a position with a small Sao Paulo bank in 1969, and to his surprise, he got the job.
The man responsible for hiring Luiz was Lázaro de Mello Brandão. Brandão was a legend in the banking world back then. He saw something in Trabuco that he liked. Mr. Brandão put Luiz in Bradesco’s training program, and that’s all it took to get Luiz Carlos Trabuco hooked on banking. Luiz went from one banking job to another, and he displayed exceptional people skills and creative thinking in all of those positions. By the 1990s, Trabuco was a Bradesco VP, and in 2003 he got the big job at Seguros. Seguros is Bradesco’s insurance division. Trabuco was the man in charge for five years. His successful management techniques put him in line for another big banking job. In 2009, Trabuco got the Bradesco CEO position, and in 2017 he became the Chairman of Bradesco’s Board of Directors.
Even though Luiz Carlos Trabuco rose through the ranks, he is still that personable banker who goes out of his way to help other people. The environmental and educational programs he set up help clients live better lives in Brazil are popular across the country according to jusbrasil.com.br. His latest project is Bradesco’s digital banking division, Next. Trabuco believes digital banking is the future, and Luiz Carlos Trabuco is always looking toward the future.
Learn more about Luiz Carlos Trabuco: http://www1.folha.uol.com.br/mercado/2017/10/1926243-proximo-presidente-do-bradesco-saira-da-diretoria-do-banco-diz-trabuco.shtml