NGP VAN, based in Washington DC is a software company focused on providing tools used for fundraising and organizing for developing campaigns. In light to this, during the federal elections of the year 2016, prominent political parties and candidates spent a fortune, approximately $ 6.4 billion shillings for campaigns. They invested these large amounts of money clinging to the hope that this cash would productively persuade the voters to vouch and vote for their party or the party candidate. These campaigns are not only run by the amount of money used to run them but also the volunteer staff who dedicate their valuable time to campaigns.
Giving out money for persuasion is one of the many methods used to campaign. There is also a very renown traditional way of campaigning known as the door to door canvassing. This method entails canvassers visiting homes knocking on doors with the aim of convincing potential voters to vote for their candidate. Through this method, voters can either participate in the campaigns, dedicate their time to listen to the goals of the specific candidate or simply show up to vote on the election date. This operation has reached out to a vast number of Americans.
Over the years, voters who would vote for both Democratic and Republican candidates commonly known as centrist voters have decreased significantly. 39% of these voters are recently in this spectrum which poses a major challenge to candidates in developing partisan districts. Canvassing has been preferred to sway this percentage but others are skeptics. Some of these organizations question the effectiveness of this method. Political scientists want to understand how effective it is to engage the public in the political process considering the amount of money and time dedicated to the campaign. Besides canvassing, candidates and political parties have also resulted to campaigning via Social media and online platform. These platforms have also proven to be very efficient in pulling a large number of voters.
NGP VAN has worked with political parties and candidates to hold democratic campaigns and significantly the presidential campaign for Barack Obama in the year 2008 and 2012, Bernie Sanders and Hillary Clinton in the year 2016. NGP VAN has been the biggest supporters and funders of Canvassing. NGP VAN fundraises, organizes and provides social platforms for nonprofit organizations, local governments, and others. Famous for its liberal roots, NGP VAN hosted an event celebrating all their female employees and during this event, they gave back to Washington DC organizations that support women.